You may not find a Hallmark card for the occasion, but it's official. We have Hockey Day in America.
NBC broadcasted a an NHL double-header event on national broadcast TV,
hosted from McCormick Tribune Ice Rink at Chicago’s Millennium Park.
The show began with a half an hour of pre-game coverage of the
sport, including stories of affection and love for the game across the nation. Stories of groups like the U.S.
Pond Hockey Championships in Minnesota, celebrity hockey in sunny Los Angeles, and inner-city hockey
in Washington.
All four games were broadcasted online at NBCSports.com using the Silverlight video experience built by Vertigo.
The simultaneous online broadcast is a first for NBC’s streaming ecosystem, and provided a critical component in
the overall broadcast by allowing viewers nationwide to choose which of the three regional games they wish to view,
and switch between them at will.